Pepsi Pulse provides “10 Ways The Internet Changed The Rap Game.”

Pepsi Pulse has released its list of “10 Ways The Internet Changed The Rap Game,” a piece that highlights ten ways the World Wide Web has affected and influenced Hip Hop music and culture.

The piece lists “the decline of the radio” as a reason as to why the Internet has affected the industry.

“Circa 1990, the radio was the go-to place for Hip Hop connoisseurs to get their dose of new and old jams,” the article says. “Despite airwaves still being active and regularly tuned in to across the country today, the radio has unquestionably given way to the Internet. The latter, unlike the former, does not force the user to sit through meticulous advertisements nor listen to countless unwarranted records, it’s simply just another ruthless yet more efficient option for the consumer.

“We’ve gone from a time where artists who weren’t on the radio weren’t artists, to now, where artists who aren’t on the radio don’t necessarily care because of the countless amounts of alternative options for similar, if not heightened exposure including streaming devices and of course, YouTube,” the piece continues.

Elsewhere, the list discusses the abundance of new music as another potential reason as to why the World Wide Web has affected Hip Hop.

“As quantity increases, quality decreases,” the story says. “The aforementioned hypothesis will certainly resonate with Hip Hop purists. There are more rappers today than there has ever been, mostly due to the fact that we live in a time where artists can rise to superstardom and fall back to comparative normality in a heartbeat. Because of this emcees are forced to continually dispense material to stay relevant. This means more music, and more music isn’t always a good thing. In a desperate attempt to keep their names scattered among the headlines, emcees flood the space with an abundance of lackluster songs and bland mixtapes making it a chore for listeners who have little choice but to scowl through the garbage in order to find the gems.”

To view the piece in its entirety, please visit Pepsi Pulse.