(AllHipHop News) The Epilepsy Foundation of Western/Central Pennsylvania decided to help raise awareness about the condition and highlight the city of Pittsburgh by creating a viral video. The organization recruited local students, community leaders, and business executives like Steelers President Art Rooney II to rap for the cause.
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The co-owner of the NFL franchise with the most Super Bowl titles, contributed his voice to the project. “Grandmaster” Rooney is also joined in the clip by Steelers defensive end Brett Keisel.
The song is titled “How We Do It.” Students from City Charter High School and the Hip Hop on L.O.C.K. education program wrote the lyrics. Emmy winner Emmai Alaquiv directed the video.
Other Pittsburgh dignitaries to make appearances in “How We Do It” include Coghill Investment Strategies’ Carrie “DJ CC” Coghill, PNC Bank’s Sy “I Don’t Rap” Holzer, USW’s Leo “LG Smooth” Gerard, and Dollar Bank’s John “J Money” Matlak.
For more information about the Epilepsy Foundation of Western/Central Pennsylvania visit here.