“Originally we were in talks to release it for free,” DatPiff’s KP says.
Drake’s If Youre Reading This Its Too Late project, which was initially teased as being a mixtape originally slated to be hosted by DJ Drama as part of the famed Gangsta Grillz franchise, became an album once his label got involved, according to”KP,” who runs Datpiff.com.
“Originally we were in talks to release it for free…and have DJ Drama host and even make it an official Gangsta Grillz…however the label was not in favor of that and they struck an agreement to release the project the retail route and it would count towards one of his albums,” KP says in an exclusive statement to HipHopDX. “It was a mutual decision since he wanted to give it away. They [the label] said, ‘Hell no,’ not in those words, so they ‘agreed’ to do it this way as a middle ground and it would count towards his Cash Money deal album total. The label had zero input or creative control over” If Youre Reading This Its Too Late.
The decision to change the project from mixtape to album took place recently.
“This was about two to three weeks ago when the release plans and label decision was up in the air,” he says.
Representatives for Republic Records, Cash Money’s distribution partner, have yet to responded to requests for comment.
If Youre Reading This Its Too Late debuted as the #1 album in the country yesterday (February 18).